Alli, the Alliance of Action Sports Appoints John Stamatis as VP, Marketing & Partnerships - New York - Following the recent announcement of the creation of Alli, the Alliance of Action Sports, Alli continues to build both the sales and marketing
Alli, the Alliance of Action Sports Appoints John Stamatis as VP, Marketing & Partnerships
New York - Following the recent announcement of the creation of Alli, the Alliance of Action Sports, Alli continues to build both the sales and marketing functions by appointing John Stamatis, as Vice President, Marketing & Partnerships. Stamatis is currently the Director of Sports Marketing for Pepsi Cola North America and manages Mountain Dew's sponsorship of Dew Tour and Winter Dew Tour, two of Alli's premier properties. He will lead up Alli's sales initiative as well as manage and activate all partnerships. Stamatis will oversee all marketing functions for Alli, the Dew Tour, Free Flow properties, and Alli's new affiliate properties; Maloof Cup, AMA Motocross, King of Wake, and China Invitational.
"I am excited for the opportunity to join Alli. After managing Mountain Dew's Dew Tour and Winter Dew Tour sponsorships over the last several years, I continue to believe in the brand and growth potential of the company within the NBC and MTV families," said John Stamatis, VP, Marketing and Partnerships, Alli.
Stamatis brings a wealth of experience from his 8 years at Pepsi as both a brand manager and sports marketing leader, as well as from his early days at Octagon and the NBA. In addition to his time on Dew Tour, Stamatis has helped various Pepsi brands meet their business goals via sponsorship activation of NFL, MLB, NHL and Racing assets.
"We are excited to have John join the Alli family. As we continue to develop and expand these platforms, John's experience with PepsiCo in partnerships and brand marketing make him the perfect fit for this role," said Wade Martin, President, Alli.
About Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at allisports.com
About NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
